Introduction
At the end of this topic you will be able to:
- describe what PEST is, and be able to carry out a PEST analysis for a business;
- explain what SWOT means and be able to carry out a SWOT analysis for a business.
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Project
Contact
This resource was developed as part of an Erasmus+ project, funded with support from the European Commission under grant agreement 2016-1-SE01-KA203-22064.
The project was a collaboration between:
- The University of Borås, Sweden
- The University of the Highlands and Islands, Scotland
- The University of Alcalá, Spain
- Digital Connections, Scotland
This resource has been released under Creative Commons license CC-BY-SA 4.0.
Disclaimer
If you would like more information on this resource please contact:
- Academic content – The University of the Highlands and Islands (www.uhi.ac.uk)
- Technical resource development – The University of the Highlands and Islands Educational Development Unit - EDU (edu@uhi.ac.uk)
Except where otherwise noted, this website is licensed under Creative Commons license CC-BY-SA 4.0. All images used under permission remain the copyright of the license holder.
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